Marketing - Tapa dura

Lamb, Prof C.; Hair, Joseph F.; McDaniel, Prof Carl

3,36

331 calificaciones proporcionadas por Goodreads

Tapa dura

ISBN 10: 0538870117 ISBN 13: 9780538870115

Editorial: South-Western, 1997

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Rese�a del editor:

This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.This is a comprehensive marketing resource is organized around the marketing mix.

Rese�a del editor:

A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular text themes include: Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.

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