Book by Lamb Charles W Hair Joseph F McDaniel Carl
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
Reseña del editor:
Organized around the marketing mix, this thoroughly revised text provides students with an introduction to the dynamic world of marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSouth-Western
- Año de publicación2003
- ISBN 10 0324147988
- ISBN 13 9780324147988
- EncuadernaciónTapa dura
- Número de páginas752
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Valoración
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3,37
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