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Publicado por Brand: Portfolio Trade, 2006
ISBN 10: 1591841429ISBN 13: 9781591841425
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Softcover. Condición: Good. Reprint. An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
Publicado por Brand: Portfolio Trade, 2008
ISBN 10: 1591841879ISBN 13: 9781591841876
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Softcover. Condición: Good. Others have written about the rise of Hewlett-Packard, including Dave Packard himself in The HP Way. But acclaimed journalist Michael S. Malone is the first to get the full story, based on exclusive access to corporate and private archives, along with hundreds of interviews.Malone draws on his new material to show how some of the most influential products of our time were invented and how a culture of innovation led HP to unparalleled success for decades.He also shows what was really behind the HP Waythe groundbreaking management philosophy that put people ahead of products or profits. It was a hard-nosed business philosophy that created a ferociously competitive and adaptive companyarguably the world's greatest company.
Publicado por Brand: Portfolio Trade, 2008
ISBN 10: 1591841879ISBN 13: 9781591841876
Librería: Books of the Smoky Mountains, Del Rio, TN, Estados Unidos de America
Libro
Condición: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Publicado por Brand: Portfolio Trade, 2006
ISBN 10: 1591841402ISBN 13: 9781591841401
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por Brand: Portfolio Trade, 2008
ISBN 10: 1591841879ISBN 13: 9781591841876
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por Brand: Portfolio Trade, 2006
ISBN 10: 1591841119ISBN 13: 9781591841111
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.