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Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Libro
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Publicado por Taylor & Francis Ltd, United Kingdom, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the worlds leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Routledge 28/02/1996, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Publicado por Oxford University Press, United Kingdom, Oxford, 2017
ISBN 10: 0198749910ISBN 13: 9780198749912
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por Routledge 28/02/1996, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Bahamut Media, Reading, Reino Unido
Libro
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Libro
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Publicado por La Gaya Ciencia, Barcelona, 1980
ISBN 10: 847080510XISBN 13: 9788470805103
Librería: MONKEY LIBROS, Salamanca, SA, España
Libro
Encuadernación de tapa blanda. Condición: Bien. MIchael Wolff, Wally Olins Ilustrador. 3? Edición. Tapa blanda. Buen estado. Sello. Expurgo. Forro plástico. Marcas de celo en hojas de guarda. Ilustraciones b/n. Moby Dick. Biblioteca de Bolsillo Junior. Literatura norteamericana S. XX. Relato.
Publicado por München, Econ Verlag, ., 1999
ISBN 10: 3430172853ISBN 13: 9783430172851
Librería: Antiquariat Jenischek, Bergisch Gladbach, Alemania
Libro
Mit zahlreichen Abbildungen. 148 S. 23 x 20 cm, Pp. Leichte Gebrauchsspuren, Stempel auf dem unteren Buchschnitt, sonst gut erhalten. Nachhaltige Buchlieferung - Stabile, plastikfreie Verpackung.
Publicado por München, Econ Verlag, ., 1999
ISBN 10: 3430172853ISBN 13: 9783430172851
Librería: Antiquariat Jenischek, Bergisch Gladbach, Alemania
Libro
Mit zahlreichen Abbildungen. 148 S. 23 x 20 cm, Pp. Leichte Gebrauchsspuren, sonst gut erhalten. Nachhaltige Buchlieferung - Stabile, plastikfreie Verpackung.
Publicado por Design Council/Gower, 1995
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Simply Read Books, Boat Of Garten, Reino Unido
Libro
Paperback. Condición: Very Good. 1995 Design Council/Gower first edition paperback; very good copy, appears unread, slight ageing to covers; UK dealer, immediate dispatch.
Publicado por Dansk Design Center, 1995
ISBN 10: 8790904095ISBN 13: 9788790904098
Librería: Simply Read Books, Boat Of Garten, Reino Unido
Libro Original o primera edición
Paperback. Condición: Very Good. 1st Edition. 1995 Dansk Design Center first edition paperback, text in Danish; very good copy, near as new; UK dealer, immediate dispatch.
Publicado por Wolff Olins Consultancy, London, 1997
Librería: Simply Read Books, Boat Of Garten, Reino Unido
Libro Original o primera edición
Paperback. Condición: Very Good. No Jacket. 1st Edition. c1997 Wolff Olins Consultancy first edition large format paperback with stapled binding; very good clean copy; UK dealer, immediate dispatch.
Publicado por London, Selbstverlag, ., 1983
ISBN 10: 0950925705ISBN 13: 9780950925707
Librería: Antiquariat Jenischek, Bergisch Gladbach, Alemania
Libro
56 S. Gr.-8°, Kt. Used, but good condition. / Leichte Gebrauchsspuren, Papier gerbäunt, sonst gut erhalten. Nachhaltige Buchlieferung - Stabile, plastikfreie Verpackung.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.84.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Libro
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.84.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Libro
Condición: New. In.
Publicado por Routledge 1996-02-28, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Chiron Media, Wallingford, Reino Unido
Libro
Paperback. Condición: New.
Publicado por Taylor & Francis Ltd, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Libro
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.
Publicado por Gower, 1995
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japon
Miembro de asociación: ILAB
Libro
Softcover. Condición: Good. 89 p. (The Design Council.).
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: The Book Spot, Sioux Falls, SD, Estados Unidos de America
Libro
Paperback. Condición: New.
Publicado por Gower Pub Co, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Revaluation Books, Exeter, Reino Unido
Libro
Paperback. Condición: Brand New. revised edition. 110 pages. 10.00x8.50x0.50 inches. In Stock.
Publicado por [Wolff Olins], [London], 1984
ISBN 10: 0950925705ISBN 13: 9780950925707
Librería: Antiquariaat Digitalis, Amsterdam, Holanda
Libro Original o primera edición
Soft cover. Condición: Very Good. 1st Edition. Softcover, 56 pages ; 22 cm. Very good, wrappers slightly sunned. First edition.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Monster Bookshop, Fleckney, Reino Unido
Libro
Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Publicado por Groupe Renault, 1977
Librería: Simply Read Books, Boat Of Garten, Reino Unido
Libro Original o primera edición
Paperback. Condición: Very Good. No Jacket. 1st Edition. 1977 Groupe Renault first edition paperback produced in the style of an old French novel; English text, an investigation into the marketing of Renault; very good condition, light wear to covers; scarce item; UK dealer, immediate dispatch.
Publicado por Gower Pub Co, 1995
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condición: New. 1995. Revised. Paperback. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. Num Pages: 110 pages, illustrations, bibliography, index. BIC Classification: KJC; KJSP; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 210 x 8. Weight in Grams: 364. Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand, the Corporate Vision and the Central Idea - How to Create and Sustain Change Through Managing Identity. 110 pages, illustrations, bibliography, index. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJC; KJSP; KJU. Dimension: 244 x 210 x 8. Weight: 360. . . . . .
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Libro
Condición: New. New. In shrink wrap. Looks like an interesting title! 0.65.
Publicado por Routledge, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
Libro
Condición: New. New. In shrink wrap. Looks like an interesting title! 0.65.
Publicado por Gower Pub Co, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
Libro
Condición: New. 1995. Revised. Paperback. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. Num Pages: 110 pages, illustrations, bibliography, index. BIC Classification: KJC; KJSP; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 210 x 8. Weight in Grams: 364. Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand, the Corporate Vision and the Central Idea - How to Create and Sustain Change Through Managing Identity. 110 pages, illustrations, bibliography, index. This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJC; KJSP; KJU. Dimension: 244 x 210 x 8. Weight: 360. . . . . . Books ship from the US and Ireland.
Publicado por Taylor & Francis Ltd Feb 1996, 1996
ISBN 10: 056607737XISBN 13: 9780566077371
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro
Taschenbuch. Condición: Neu. Neuware - It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world's leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.