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Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to: --develop a professional and engaging author persona --identify overarching themes and colors for their stories --apply these colors and themes to their marketing collateral, web design, and point-of-purchase (POP) displays --identify and target their audience --utilize their author persona for customer (reader) interactions --develop a detailed marketing plan with actionable tasks and key deliverables to successfully launch their latest book
As an author, you need to get the word out about your book and get it selling. “Author Marketing 101 Guide and Journal” is the book that will help you do just that. Using a strategic marketing plan through interactive exercises and case studies, both new and established authors will learn to develop a professional author persona, identify and target your audience, develop a detailed marketing plan, enhance your website, and use your persona to interact with your readers. This step by step guide lays out the building blocks to help you jump-start and hone your marketing skills and build your book’s readership.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMoonlight Garden Publications
- Año de publicación2013
- ISBN 10 1938281551
- ISBN 13 9781938281556
- EncuadernaciónTapa blanda
- Número de páginas116
- EditorMoore S. C., Moore C. E.
- Valoración
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Author Marketing 101: Guide and Journal
Publicado por
Moonlight Garden Publications
(2013)
ISBN 10: 1938281551
ISBN 13: 9781938281556
Antiguo o usado
paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_218028479
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Imagen de archivo
Author Marketing 101: Guide and Journal
Publicado por
Moonlight Garden Publications
(2013)
ISBN 10: 1938281551
ISBN 13: 9781938281556
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.45. Nº de ref. del artículo: 1938281551-2-4
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EUR 10,95
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