"Sinopsis" puede pertenecer a otra edición de este libro.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,69
A Estados Unidos de America
Descripción Condición: New. pp. 256. Nº de ref. del artículo: 261237522
Descripción Condición: New. pp. 256. Nº de ref. del artículo: 6643149
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published 0.54. Nº de ref. del artículo: 353-1591842131-new
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition 0.54. Nº de ref. del artículo: bk1591842131xvz189zvxnew
Descripción Condición: New. Nº de ref. del artículo: 5542749-n
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9781591842132
Descripción Condición: New. Nº de ref. del artículo: I-9781591842132
Descripción Paperback. Condición: new. Paperback. "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781591842132
Descripción Paperback. Condición: Brand New. reprint edition. 256 pages. 8.25x5.25x0.75 inches. In Stock. Nº de ref. del artículo: x-1591842131
Descripción Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9781591842132