Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work - Tapa blanda

Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.

Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs.

Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.

Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.

Ellen Shapiro has been president of Shapiro Design Associates for more than twenty-five years. She is Senior Seminar professor at Purchase College, SUNY, and a master class instructor at the University of Baltimore. The author of Clients and Designers (Watson-Guptill) and contributor to Design Culture and Looking Closer 2 (both published by Allworth Press), she has contributed more than 70 articles to design magazines. She lives in Irvington, NY