The Mind of the Buyer: A Psychology of Selling (Classic Reprint) - Tapa blanda

Excerpt from The Mind of the Buyer: A Psychology of Selling

Two outstanding ideals have governed the preparation of the work (1) To show the reader how to take the psychological point of view toward the business of selling; (2) to teach that in investigating the sale psycho logically we must employ the methods of scientific measurement. By repetition and ex ample the author has emphasized these two ideals. If he shall have made them clear he will have accomplished his chief aim whether he teaches a great amount of psychological fact or not.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from The Mind of the Buyer: A Psychology of Selling

This book is written for the progressive salesman, advertiser, sales correspondent - for every one who is engaged in influencing men to buy. It does not deal with the technique of selling; each form of selling has its own technique which must be separately acquired. Rather it deals with principles. It recognizes that certain elements are common to all forms of selling. These elements are certain occurrences within the mind of the buyer. Whether directed by word of mouth, by pen or by picture, the mind must perforce pass through certain stages en route to the act of purchase. It is to describe these mental processes that the book is written.

Such a work must necessarily deal with profound psychological questions. Such mental processes as attention, interest, desire, and confidence require voluminous treatment in the literature of theoretical psychology.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.