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" The Battle For Congress is a 'must-read' for anyone wanting to learn more about the electoral process that determines America's future." -- The Bookwatch "... this book's a must read... [It] provides a rich and detailed description of the strategies, tactics, and mechanics of modern campaigns. Congressional scholars as well as campaign professionals can draw valuable insights and lessons from this book." --Gary J. Andres, American University, Political Science Quarterly
Reseña del editor:
This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decision making, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialBrookings Institution
- Año de publicación2001
- ISBN 10 0815784643
- ISBN 13 9780815784647
- EncuadernaciónTapa dura
- Número de páginas200
- EditorThurber James A.
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The Battle for Congress: Consultants, Candidates, and Voters
Publicado por
Brookings Institution Press, Washington, DC
(2001)
ISBN 10: 0815784643
ISBN 13: 9780815784647
Antiguo o usado
Tapa dura
Original o primera edición
Cantidad disponible: 1
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Valoración
Descripción Hardcover. First edition. First printing [stated]. x, 260 p. Tables. Notes. Index. This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets. Very good in very good dust jacket. Minor page soiling or print ink marks noted. DJ has minor wear and soiling. Very slightly cocked. Nº de ref. del artículo: 61232
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