Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis

Researching Communications does a superb job of explaining both cultural analysis and social research methods. Covering everything from semiotics to statistics and discourse analysis to computers, it is also an up-to-date, authoritative, and extremely well-written introduction to communications in general. I recommend this book to anyone who teaches courses in research and communication. Arthur Asa Berger, San Franciso State University, ... an enormously useful text for anyone interested in an up-to-date guide to cultural analysis; it will be indispensable for teaching research methods in communication studies. Hanno Hardt, University of Iowa, USA

"Researching Communications" offers a complete guide to conducting research in media and cultural studies. It covers all the major methods of inquiry, giving practical step-by-step guides on how to use them, with detailed worked examples. This comprehensive introduction will be invaluable to students researching media and culture, from first year projects to advanced graduate work. The text covers all aspects of communication research, including: quantitative and qualitative methods; research ethics; archival work; statistical sources; the analysis of texts, talk, and images; objectivity; survey research; and the use of computers and the Internet.