The Export Marketing Imperative - Tapa dura

"As one who trains thousands of executives each year about the complex world of trade finance, I find The Export Marketing Imperative to be a valuable resource for businesses seeking to compete successfully in today 's world marketplace. This book provides a wide range of vital information for both novice exporters and veteran globalists."

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.