Global Directions: New Strategies for Hospitality and Tourism [Idioma Inglés] - Tapa blanda

This text explores the relationship between the theory and practice of strategic planning and development in hospitality organizations and at tourist destinations by reviewing the literature and looking at case studies drawn from Europe, the USA and Australia. It addresses the issues facing service organizations as they seek to manage regional and global operations in turbulent markets and looks at areas such as information technology and interconnectivity, TQM, logistics, environmentalism, human resource management and relationship marketing. The book is divided into three parts, all of which include a separate introduction and overview by an editor.. NOTA: El libro no está en español, sino en inglés.