Artículos relacionados a Promotion & Marketing for Broadcasting, Cable &...
Book by None
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium.
Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFocal Press
- Año de publicación2001
- ISBN 10 024080497X
- ISBN 13 9780240804972
- EncuadernaciónTapa blanda
- Número de edición4
- Número de páginas304
- EditorEastman Susan Tyler, Ferguson Douglas A., Klein Robert
- Valoración
Los mejores resultados en AbeBooks
Imagen de archivo
Promotion & Marketing for Broadcasting, Cable & the Web
Publicado por
Focal Press
(2001)
ISBN 10: 024080497X
ISBN 13: 9780240804972
Antiguo o usado
paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_387786098
Comprar usado
EUR 10,76
Convertir moneda
Imagen de archivo
Promotion and Marketing for Broadcasting, Cable and the Web
Publicado por
Focal Press
(2001)
ISBN 10: 024080497X
ISBN 13: 9780240804972
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.91. Nº de ref. del artículo: G024080497XI3N00
Comprar usado
EUR 14,58
Convertir moneda
Imagen de archivo
Promotion and Marketing for Broadcasting, Cable and the Web
Publicado por
Focal Press
(2001)
ISBN 10: 024080497X
ISBN 13: 9780240804972
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.91. Nº de ref. del artículo: G024080497XI3N00
Comprar usado
EUR 14,58
Convertir moneda
Imagen de archivo
Promotion & Marketing for Broadcasting, Cable & the Web
Publicado por
Focal Press
(2001)
ISBN 10: 024080497X
ISBN 13: 9780240804972
Antiguo o usado
paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_404249528
Comprar usado
EUR 18,21
Convertir moneda
Imagen de archivo
Promotion & Marketing for Broadcasting, Cable & the Web
Publicado por
Focal Press
(2002)
ISBN 10: 024080497X
ISBN 13: 9780240804972
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780240804972. Nº de ref. del artículo: 8992107
Comprar usado
EUR 58,68
Convertir moneda
Gastos de envío:
EUR 14,15
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío