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Reseña del editor:
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on. How good is your story?
Biografía del autor:
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He’s been featured in the Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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- EditorialPenguin
- Año de publicación2007
- ISBN 10 0141025026
- ISBN 13 9780141025025
- EncuadernaciónTapa blanda
- Número de páginas208
- Valoración
EUR 9,02
Gastos de envío:
EUR 5,64
De Reino Unido a Estados Unidos de America
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Publicado por
Penguin Books Ltd
(2007)
ISBN 10: 0141025026
ISBN 13: 9780141025025
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Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002314045
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Publicado por
Penguin Books Ltd
(2007)
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
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Descripción Condición: Gut. 208 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Altersentsprechend nachgedunkelte/saubere Seiten in fester Bindung. Ausgabejahr:. 2007 Sprache: Englisch Gewicht in Gramm: 141 Taschenbuch, Maße: 12.8 cm x 1.4 cm x 19.6 cm. Nº de ref. del artículo: 661151223
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All Marketers Are Liars
Publicado por
penguin
(2007)
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antiguo o usado
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. 1. Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In "All Marketers Are Liars" Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on .and on. How good is your story? First published 2005. 2007. A paperback copy in very good condition. Nº de ref. del artículo: 5706488
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All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Publicado por
Penguin Books Ltd
(2007)
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
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Descripción Condición: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.31. Nº de ref. del artículo: 353-0141025026-vrg
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All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Publicado por
Penguin Books Ltd
(2007)
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antiguo o usado
Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.32. Nº de ref. del artículo: G0141025026I4N00
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All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World
Publicado por
Penguin Books Ltd
(2007)
ISBN 10: 0141025026
ISBN 13: 9780141025025
Antiguo o usado
Tapa blanda
Cantidad disponible: 1
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Descripción Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.31. Nº de ref. del artículo: bk0141025026xvz189zvxgdd
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