Book by Mintzberg Henry Quinn James Brian
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Reseña del editor:
For Graduate Level Courses in Strategic Management and Business Policy. This collection of readings, edited by Henry Mintzberg, presents an Up-to-date look at how actual companies act strategically and the research driving them. This text is derived from The Strategy Process: Concepts, Contexts, and Cases 3/E ('96).
Reseña del editor:
This collection of readings, edited by Henry Mintzberg, presents an up-to-date look at how actual companies act strategically and the research driving them. While retaining many of the classic articles, this new edition includes the most exciting new organization and strategy concepts to emerge in the last few years: "Core Competency Strategies; Strategic Outsourcing; Managing with the new digital technologies; and Managing Hypercompetition." An excellent resource for Business Managers and students of Business..
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- EditorialPearson
- Año de publicación1998
- ISBN 10 0134949641
- ISBN 13 9780134949642
- EncuadernaciónTapa blanda
- Número de páginas448
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Valoración
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4,03
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