Artículos relacionados a Marketing: Real People, Real Choices, Value Edition
Book by Solomon Michael R Marshall Greg W Stuart Elnora W
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Biografía del autor:
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson College Div
- Año de publicación2011
- ISBN 10 0132177145
- ISBN 13 9780132177146
- EncuadernaciónHojas sueltas
- Número de páginas570
- Valoración
Los mejores resultados en AbeBooks
Imagen de archivo
Marketing: Real People, Real Choices, Student Value Edition
Publicado por
Prentice Hall
(2011)
ISBN 10: 0132177145
ISBN 13: 9780132177146
Antiguo o usado
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 0132177145-R
Comprar usado
EUR 11,17
Convertir moneda
Imagen de archivo
Marketing: Real People, Real Choices, Student Value Edition (7th Edition)
Publicado por
Prentice Hall
(2011)
ISBN 10: 0132177145
ISBN 13: 9780132177146
Antiguo o usado
Cantidad disponible: 2
Librería:
Valoración
Descripción Loose Leaf. Condición: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking. Nº de ref. del artículo: UJune2019-132177145-289
Comprar usado
EUR 71,16
Convertir moneda