Book by Solomon Michael R Marshall Greg W Stuart Elnora
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
Reseña del editor:
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson
- Año de publicación2005
- ISBN 10 0131449680
- ISBN 13 9780131449688
- EncuadernaciónTapa blanda
- Número de páginas624
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Valoración
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3,41
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